The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has announced the inaugural Abu Dhabi Showdown Week, a seven-day series of events running alongside UFC 242 from 1-7 September 2019.
Abu Dhabi’s growing status as an entertainment capital will be highlighted in the packed Abu Dhabi Showdown Week programme, which aims to strengthen the UAE capital’s standing as a globally renowned leisure and entertainment destination.
Among the attractions will be the first-ever UAE concert by American rock giants the Red Hot Chili Peppers, taking place on 4 September at The Arena, a new indoor venue being constructed on Abu Dhabi’s Yas Island. Also making his UAE debut, Colombian chart topper and Global Megastar J Balvin will bring his Latin hits to capital with an electric concert on 5 September at The Arena.
The celebrations will stretch across the emirate, with DCT Abu Dhabi overseeing city-wide events and activations including pool and beach parties, retail promotions and F&B deals at major beach clubs, nightclubs, hotels, malls and leisure destinations, with many more offerings due to be announced in coming weeks.
The public will also be able to experience the inner workings of the UFC through numerous gym activations, open workouts, weigh-ins, autograph signings and meet-and-greet sessions, while an activity-packed UFC Fan Experience Zone is being created adjacent to The Arena on Yas Island.
On the industry side, the all-new Abu Dhabi Muscle and Fitness Expo will feature leading exhibitors, seminars and competitions, while DCT Abu Dhabi is working with various sports federations and entities across the emirate to further enhance the Abu Dhabi Showdown Week programme.