The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) announced the inaugural Abu Dhabi Showdown Week, a seven-day series of events running alongside UFC 242 from 1-7 September 2019.
Abu Dhabi’s growing status as an entertainment capital was highlighted in the packed Abu Dhabi Showdown Week programme, which aimed to strengthen the UAE capital’s standing as a globally renowned leisure and entertainment destination.
Among the attractions was the first-ever UAE concert by American rock giants the Red Hot Chili Peppers, which took place on 4 September at The Arena, a new indoor venue being constructed on Abu Dhabi’s Yas Island.
The celebrations stretched across the emirate, with DCT Abu Dhabi overseeing city-wide events and activations including pool and beach parties, retail promotions and F&B deals at major beach clubs, nightclubs, hotels, malls and leisure destinations, with many more offerings.
The public also experienced the inner workings of the UFC through numerous gym activations, open workouts, weigh-ins, autograph signings and meet-and-greet sessions, while an activity-packed UFC Fan Experience Zone at The Arena on Yas Island, gave fans the ultimate experience.
On the industry side, the all-new Abu Dhabi Muscle and Fitness Expo featured leading exhibitors, seminars and competitions, while DCT Abu Dhabi worked with various sports federations and entities across the emirate to further enhance the Abu Dhabi Showdown Week programme.